Underwear is one of the most important women's clothing, she is a female close girlfriend, wrapped around the chest showing the female wander the curve. China's clothing consumption habits than the developed countries, there is a clear gap between the average per capita expenditure of about only about half of developed countries, but as people accelerate the maturity of the concept of consumption, the domestic per capita consumption of women's underwear increased year by year, the focus of domestic spending habits have been underwear Gradually mature. In the retail market, China annually sells more than 300 million bras and more than 100 billion bras. The figure is still growing at a rate of 20% -30% annually. And in the entire garment industry in China, the profit and growth rate of underwear market are very prominent, so now is the best time to enter the domestic underwear market.
First Financial Business Data Center CBNData released a "report on the trend of consumption of women's underwear," the report based on the Big Data Alibaba, the three major trends in the lingerie industry show: young, with integration and functional segmentation. The report pointed out that rejuvenation refers to the young people under the age of 28 are gradually becoming the main line; inside and outside the underwear with consumers have become the main consideration standards, vest-style lingerie has been highly sought after in recent years; the same time, the effect of plastic lingerie By consumers; as consumers pay more attention to the comfort and health of women's underwear, big data shows that no rims underwear sales will be the development of online underwear new explosive point.
Modern women's pursuit of liberation of the chest pressure, pay attention to health and comfort more and more intense, coupled with the intense competition in conventional bra, the development of a new non-steel underwear become a great opportunity, because it is the market consumer demand and the inevitable outcome of the development of the trend , But also with the underwear in the future "health, fashion, personalization, differentiation," the four characteristics. The following four situations without rim underwear may be the best choice:
1, adolescent girls, the chest is in the developmental stage, with a steel ring bra will oppress the chest, affecting the chest development, adolescent girls should not wear a steel bra.
2. During Pregnancy Breastfeeding: Many doctors are not advocating the purchase of steel bra during pregnancy, as stiff rims may interfere with the natural changes in size and shape of the breast during pregnancy, hindering increased blood circulation, causing pain and discomfort, Mastitis can even be caused. Therefore, pregnant women should not wear a bra with a steel ring.
3, physiological period: Physiological breast more vulnerable, easy to swollen and sore, it is recommended to choose no rims.
4, exercise: no matter what type of exercise, to avoid the damage to the breast on the rim. If it is a relatively light type of yoga, you can choose the above vest-style no rims.
It is not only a concept to replace the market share of traditional underwear, but more importantly, it will produce more new products and new categories of underwear, as well as the new brands and new models derived therefrom , And even change the underwear pattern. Vatican Kappo FINELYCUP is born in this wave, began in 2014 Vatican Kappo founder Wei Yu Lin sensitive to the underwear market trends in the industry. Vatican you card underwear decompression mold cup, no steel ring design, the perfect burden of reducing the burden on the chest; the same time to widen the wings and shoulder strap complete package of breasts, has a very good gathering effect, can well outline the female sexy curve. In the design of the lace, tulle, bow and other elements, the perfect interpretation of women's elegant, beautiful and cute.
"The mind of the sea, intimate care," Vatican you think every woman is God sent by the angel, with you if in full bloom, the concept of the butterfly, hoping every woman is like a butterfly elegant flying. Vatican kappa has always insisted on online agency, offline experience O2O business model, the current business has covered the whole country and extends to Singapore, Thailand, Malaysia and other countries. Vatican you Cabo forward-looking product design and business model "ELLE", "Ruili", "Xin Wei", Oriental Satellite TV and many other fashion magazines and fashion TV channel reports.
At the same time, Vatican kappa also brought us a very good underwear washing care products - net underwear care essence, net density to take care of women's health care life, to remove blood stains, milk stains and other Stubborn stains, antibacterial sterilization, easy to rinse residue, PH close to the privacy of the pH and so on, not only that, the net close to the noble silk clothing and high-end underwear are capable, and underwear washing, to maintain fiber, care Color conformal role.
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