Spring sales are cold, and clothing sales are not connected.

Before the Spring Festival, sales in the clothing market entered a hot stage, especially in the pedestrian street where clothing stores are concentrated, and people are often crowded. However, after the Spring Festival, the sales in the clothing market have turned sharply. The phenomenon of discounted sales and sparse customers can be seen everywhere. The words used by the insiders are when the “green and yellow” are not answered.

"Original price of 188 yuan clothes only sold 59 yuan, the original price of 288 yuan sold only 99 yuan ... ..." in a clothing store near Dabei Road, covered with 59 yuan, 69 yuan, 99 yuan and other discounts, but the customer .

This situation is not uncommon in the post-holiday clothing market. According to a salesperson at a mall, post-holiday sales have fallen by more than half than before the Spring Festival. Although customers are scarce after the Spring Festival each year, this year seems to be more evident than in previous years. She said, "Up to a dozen people in a shop at a time, nobody buys at all, they may all be busy at work, and they will buy them before they buy it." "Buy 188 minus 100," "20% off sale," etc. Promotional advertising is still everywhere, but lack of popularity.

Ms. Zhang, who has been in the apparel business for many years, said that although the spring shopping of major shopping malls has been listed one after another, it is still the winter fashion trend, and the recent weather is relatively cold, making it difficult for consumers to evoke the desire to buy. In general, shopping malls will wait until March-April to conduct thorough product adjustments. Down garments will be replaced by spring clothing such as trench coats and shirts, and winter clothing will fall on the market. After the Spring Festival every year, many clothing styles are already incomplete, spring clothing is not yet fully marketed, and it is time for shopping malls and sales to be “green and yellow”. In fact, this is the case every year. When the temperature in spring rises and the season changes, the clothing market will also usher in spring.