With the weakening of the world economy since 2014 and the slowdown in China’s economic growth, the textile industry, once in vogue, is facing moments of survival. Today’s rapid growth and today’s life and death are all too sudden, but many textile companies have to In the face of it, any industry or country will have ceilings and a period of slower growth. Enterprises that can only adapt to rapid growth and cannot adapt to slowing down will certainly be eliminated. The Standard Group has been paying attention to the dynamics of the textile industry. After more than 10 years of development, we have witnessed the outbreak of the textile industry and the bleakness of recent years. Where are the competitions in the textile industry? What are the problems facing textile companies?
Textile equipment industry is also accompanied by the rapid development of the textile industry, and also accompanied by stagnation in growth of the textile industry. At present, many domestic textile equipment companies are struggling, foreign trade exports are insufficient, domestic demand is weak, and the cost of all aspects is constantly increasing. , and this is indeed continuing to grow, the future of competition is bound to become more and more intense, in these fierce environments, to survive how to improve their own problems is particularly important, this standard group to sort out the current textile instrument companies have problems and need to be flexible nodes, The following questions are common problems in the industry. If they are not corrected in time, there will be risk of being eliminated.
Ignore the importance of big data analysis
Big data technology is not about mastering huge data information, but about specializing in these meaningful data. In other words, if big data is compared to an industry, the key to profitability of such industries is to improve the "processing power" of data and realize "value-added" data through "processing." The textile companies can analyze the customer's behaviors, needs and trends according to the big data of the transaction, and provide certain data support and forecast for their own product direction. If you do not have the support of big data, that is, you cannot understand the needs of your customers, you will eventually be eliminated in the customer-centric era.
Single structure, disordered variety, unable to form large-scale production
Advantage-led products are the main source of income and profits for each company. However, many companies have to try to develop a variety of additional products in order to attract customers. As a result, many kinds of production products are mixed and disorderly, production scale is small, and production costs are high. Corporate profits. Therefore, we must constantly optimize and adjust the product structure, and shift production to high-end markets. For example, when other small and medium-sized textile companies are in trouble, Wuxi Cotton has undergone extensive technological transformation and mass production of high-quality and high-value-added compact spinning. Yarn, cut off low-end products, its high-yield yarn exported to Europe and the United States high-end market, has not been affected by changes in the international market.
The concept is backward, the thinking does not change
The world is changing with each passing day, and the speed of change exceeds our imagination. As a traditional industry with a high degree of foreign dependence, the textile industry should also be able to quickly change, conform to the trend and keep pace with the development of society. However, at present, most textile companies still stick to the old-fashioned safe and comfortable zone. They do not recognize or want to face the impact and challenges of the Internet. They deceive themselves with the oldest management sales model. There is no shortage of industry players. Even if some companies have recognized this new business model, they still refuse to make changes for the immediate benefit. However, Internet + is an inevitable trend. If you do not adjust your operational thinking, you will inevitably be eliminated.
Ignore customer needs and stay away from consumers
The customer is the company's most precious resource. The significance of all other resources of the enterprise lies in satisfying the customer's needs; otherwise, the value of existence will be lost. Therefore, satisfying the customer's needs is the sole purpose of the company's survival, and the profit is only the result of satisfying the customer's demand. In addition, traditional textile factories must establish contact with consumers and reach the end customers. If a factory does not even know who is serving the consumers, it will not be aware that it can only be processed on behalf of the customer, and it will face the risk of being replaced at any time.
Overcapacity in the textile industry, serious product homogeneity, and lack of features
If you search for a product on any textile site, you will find that there is a significant excess of production capacity in each company. The most fatal is that the homogenization of products is serious. In today's fierce competition in the domestic market, some companies with weak technology, products with no characteristics, low grades, and low labor productivity cannot survive in the current situation.
Insufficient investment in technology, lack of research and development capabilities, lack of innovation and independent property rights
Innovation is a fundamental driving force for the development of an enterprise. If it is only passively accepting orders rather than actively investing in innovative production based on market trends and customer needs, it will be vulnerable to the impact of the domestic and international environment and reduce the living space. Such companies are not only less profitable but also very weak in their ability to withstand risks, and will bear the brunt of environmental degradation. For example, in May this year, Weiqiao Textile launched an intelligent spinning project in order to promote enterprise transformation and upgrading.
In order to obtain orders, the price of the badly driven down prices has caused market pricing confusion.
In order to survive, companies are able to squeeze their competitors out of the market at a lower price. To achieve this goal, they have to pay some price. Some of them have even exceeded the scope of normal corporate price competition, and have gradually evolved into vicious price competition among enterprises, making the market confusing. This not only undermines the interests of SMEs, but also seriously hinders the development of the textile industry.
All in all, both traditional and emerging textile equipment companies should profoundly understand their own shortcomings, do their utmost to adjust their own product structure, grasp the direction of industry development, keep up with social development trends, in order to be invincible. To achieve sustainable development. The Standard Group believes that China's textile equipment companies need to understand their own development bottlenecks at the crucial moment of reform, and timely adjust to the development of market conditions.
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